Supporting Michigan Providers and Health Systems through Academic Detailing


The Michigan Center for Rural Health (MCRH) and the Michigan Health & Hospital Association (MHA) Keystone Center have partnered to ensure that providers and health systems focus on the prevention of opioid-related morbidity and mortality. The MCRH and MHA Keystone Center are committed to supporting providers and health systems as they make evidence-based prescribing decisions and access timely, comprehensive information regarding alternative treatments for pain. The results will identify patients at risk for overdose or opioid use disorder and offer or connect patients with appropriate care. 


Through this partnership, the MCRH and the MHA Keystone Center are offering academic detailing (AD) training so providers can offer peer-to-peer educational outreach within their facilities. AD has its roots in pharmaceutical detailing and was designed to improve prescribing practices by physicians. The peer-to-peer format of these encounters has been adapted for use in improving care quality, as well as to build priority for change in clinicians and leadership. Effective academic detailers must learn how to truly connect with a busy clinician, determine quickly and accurately what that clinician needs to support his or her practice, and deliver evidence-based information in a dynamic, engaging, and clinician-centric way. AD is impactful and interactive educational outreach to prescribers to provide unbiased, practical and evidence-based information about medications and other therapeutic decisions, with the goal of improving patient care.


Training Details

In partnership with the Michigan-based consulting firm, Vlasic & Roth LLC (V&R), training will consist of

·       A cloud-based learning module (6 hours).

·       An in-person training experience.

o   Date TBD

·       Two 30-minute coaching sessions focused on developing skills as an academic detailer.

·       Additional cloud-based resources on the implementation of the CDC Guideline for Prescribing Opioids for Chronic Pain.


Upon successful completion of the program requirements, each participant will be issued a credential (through Accredible®) that validates proficiency in AD and a $1,500 stipend to offset the cost of the program’s time commitment.


Who should participate?

The ideal candidates for this training opportunity are individuals that have the capability (professional background), opportunity (strong network), and motivation (passion for opioid safety) to influence their peers and facilitate the adoption of guideline-concordant care practices. This includes prescribers, pharmacists, behavioral health professionals, opioid use disorder treatment program staff, and local opioid safety champions to name a few.


Training Program Goal

The training and resources provided aim to increase the use of non-opioid and non-pharmacologic treatments for pain care when appropriate, decrease high-risk opioid prescribing, and increase referrals to evidence-based treatment for opioid use disorder. The goal is that this will result in a decreased rate of opioid misuse and opioid use disorder, increased provision of evidence-based treatment for opioid use disorder, decreased rate of emergency department visits due to misuse or opioid use disorder, and decreased drug overdose deaths.


Who Should I Contact for More Information?

Jill Oesterle, MCRH, (517) 353-6891,

Kristy Shafer-Swadley, MHA Keystone Center, (517) 886-8250,